Build a career that works for you

At TextMagic, we want you to feel proud of what you produce, but we also want you to have a satisfying work and life balance. Your work won’t always be easy, but we promise you that it’ll be rewarding.

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Share in our success

We believe that shared ownership creates happy working environments. Our employees are the beating heart of our organization, and we want them to share in TextMagic success. We offer employees the right to buy company shares at a fixed price so that they can enjoy the fruits of their labor.

You can exercise these options after a specified period – known as the ‘vesting period’ – and reap significant financial rewards in the process.

Take a look at our FAQs for more info about employee share options.

Learn more about TextMagic IPO

Share options value calculator
Terms and conditions
1. Whether options are granted or not to a particular employee is decided by the company. No promise is given that every employee will receive an option or any specific number of them.

2. When an option is exercised, the option holder will need to pay 10 eurocents for each share to be acquired on the basis of the options.

3. The rules on vesting and exercising options (including on preconditions) will be set out in the options program and the option agreement; under certain circumstances, options can be revoked or acquired by the company. Nothing on this website modifies in any way the terms of the option program and the option agreement, which are the sole documents governing the options or constitutes a promise that options will be granted or a promise about the terms on which options will be granted.

Number of options
The number of share options you will receive after the vesting period ends.
Years held
Number of years from the current date during which options and/or shares are held by the option holder.
Increase of the share price
Compound Annual Growth Rate (CAGR)
This allows you to see the value of the shares received under the options program if the share price increases annually by the percentage you select.
20 %
Current share price:
The share price used in the calculator is the most recent price quoted on the First North (Baltic MTF).
Current options value:
Current options value = Number of options × Current share price
Total return (in 5 years):
Total return (in x years) = [Shares value (in x years) / Current options value] * 100%
Shares value (in 5 years):
Assuming your [Current options value] grows at an annual rate of [Increase of the share price (CAGR)] for the [Years held] period.
Read more about the Compound Annual Growth Rate calculations.
* TextMagic does not make any representation or warranty and assumes no liability concerning any increase or decrease of share market price. Past performance is not an indication of future results. Investments in stock options are subject to depreciation and risk.

Our brands

You can learn more about our brands portfolio below.

TextMagic is an industry-leading A2P SMS platform that transforms customer experiences with easy-to-use SMS marketing software. It can be used to communicate with clients, send notifications, alerts, reminders, and deliver SMS marketing campaigns anytime, anywhere.

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Touchpoint is a new omnichannel customer engagement platform for sales, marketing, and customer support. It helps businesses focus on their customers’ needs and increase sales. Touchpoint is currently in development and is scheduled for release in 2023.

Visit website

Who we are

TextMagic AS is a Nasdaq listed SaaS technology company. Our flagship product is the A2P SMS messaging platform used by over 25,000+ business customers worldwide. In 2021, the total number of SMS messages sent on the TextMagic platform reached 250 million. In 2023 we will launch a new customer engagement software called Touchpoint.

At the end of 2021, our company held a successful IPO - an initial public offering on the Nasdaq First North Tallinn market, in which 15,410 investors subscribed to TextMagic shares for a total of 49.5 million euros.

Shape the future together

Be part of something unique. Help us change how businesses use technology with a job that benefits you.

Balance is key
Happy employees produce better products. We want you to enjoy your life outside work. Balance matters to us, and we can prove it to you.
A workplace of the future
The world has changed, and hybrid working is here to stay. We value talent, efficiency, and results no matter where you work from.
Cash in on your efforts
We want to attract the best talent that our industry has to offer, and we’re willing to put our money where our mouth is.
Enjoy shareholder privileges
It’s not all about baseline salary. Our employee stock options package ensures that our teams share TextMagic’s future success.
Accelerate your career
We value collaboration and professional development. Turn each day into a fulfilling learning experience and get valuable knowledge.
Be yourself
Enjoy the freedom to make your own decisions, and seize the opportunity to become a key player in a $multi-million company.

Meet our team

Here at TextMagic, we are focused on building a vibrant, diverse workplace.
Enjoy flexible working hours, plenty of time off, and team events to break up the week.

Our employees are our greatest supporters

Don’t take our word for it. Take a look at what our employees think about life at TextMagic.

Frequently asked questions

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What is TextMagic?

TextMagic is an international technology company with a 20-year history and a multi-million dollar turnover. Our flagship product is the SMS messaging platform used by over 25,000+ business customers worldwide. In 2021, the total number of SMS messages sent on the TextMagic platform had reached 200 million.

At the end of 2021, our company held a successful IPO - an initial public offering on the Nasdaq First North Tallinn market, in which 15,410 investors subscribed to TextMagic shares for a total of 49.5 million euros.

TextMagic is operated by TextMagic AS, a listed public company with its HQ in Estonia.

Corporate timeline:
  • 2001 – TextMagic Ltd. founded in 2001 by Cambridge computer scientist, Dan Houghton
  • 2007 – Current CEO Priit Vaikmaa joined the company in 2007 from Modera
  • 2013 – Dan Houghton leaves and a seller-financed MBO takes place, headed by Priit Vaikmaa
  • 2014 – TextMagic AS expands into America. Annual sales top €1 million
  • 2017 – The company launches its first mobile app. Annual sales exceed €2 million
  • 2020 – Annual sales approach €8 million, alongside the development of a ground-breaking new platform – ‘Touchpoint’ – scheduled for release in 2023
  • 2021 – TextMagic grows to 40 employees
  • 2021 – TextMagic AS goes public on the Nasdaq First North Tallinn.
What is your remote working policy?

To ensure that employee performance will not suffer in remote work arrangements, we advise our remote employees to:

  • Choose a quiet and distraction-free working space.
  • Have an internet connection that’s adequate for their job.
  • Dedicate their full attention to their job duties during working hours.
  • Adhere to break, and attendance schedules agreed upon with their manager.
  • Ensure their schedules overlap with those of their team members for as long as they are necessary to complete their job duties effectively.
What training do you offer?

When you join TextMagic, a team of professionals will help you onboard and dive into the processes. Your friendly colleagues will ensure that you get the needed attention to become a fully effective team member within the shortest possible period. You will not be left alone with anything.

The department leaders prepare the onboarding program to focus on achieving the department’s goals and connecting them with the company’s objectives.

Onboarding usually addresses the following items:

  • Your needs as a new employee
  • Access to information and skills
  • Technical aspects of the job
  • Improvement of work performance
  • Employee engagement
  • Department goals
What is a share option?

Our share options give eligible individuals the right to become shareholders of TextMagic AS.

All employees of companies in the TextMagic group are eligible for share options. The higher the value of the business of TextMagic AS, the more money the option holder stands to gain when exercising his or her options.

When an employee is selected to participate in the share options program, TextMagic and that employee enter into an option agreement, which sets out all the details of the share option, including:

  • the number of options (equal to the number of shares acquired)
  • the exercise price
  • the processing of options
  • the vesting period (usually three years)

When options are exercised, the option holder becomes a shareholder of TextMagic AS. Shares are transferred to the option holder, kept, or sold.

Who are eligible for share options?

In principle, all employees and service providers of TextMagic AS, TM Ops OÜ, TextMagic Ltd or other company belonging to the group of TextMagic are eligible for share options.

The final list of employees/service providers to receive the share options and the number of options granted to each of them is determined by the supervisory board of TextMagic AS, considering proposals of the management board.

How do the share options work?

If the employee/service provider is selected to participate in the options program, TextMagic and respective employee/service provider enter into an option agreement regulating essential aspects regarding the share option, e.g., the number of options, exercise price, and process options, vesting period, etc.

The number of options granted equals the number of shares the option holder can acquire.

The options can be exercised, and the option holder can become the shareholder of TextMagic AS after passing of vesting period (3 years as of Vesting Start Date stipulated under the option agreement) and three years as of granting the options (as of the date of conclusion of option agreement).

The vesting of shares underlying the options occurs as follows: after passing one year as of the vesting start date, 1/3 of the shares are deemed vested. After that, the remaining 2/3 of the shares vest in equal monthly installments over the following two years.

How does the exercise of share options work?

To initiate the exercise process, the supervisory board adopts a resolution to issue new shares of TextMagic AS in favour of the option holders. It foresees a period in line with the option agreement during which the options can be exercised.

The option holders are informed of the right to exercise the share options, a period during which the options can be exercised, and other matters related to exercising the options.

If the options are not exercised during the exercise period, the options terminate, and the employee/service provider loses all rights in connection with such options.

If the options are exercised, the option holder becomes a shareholder of TextMagic AS. The number of shares acquired corresponds to the number of exercised options. Suppose the options are exercised and the shares transferred to the option holder. In that case, the option holder will have all rights and obligations of the shareholder of TextMagic AS, considering the size of shareholding. The acquired shares can be kept or sold.

What happens when the optionholder leaves TextMagic?

If the option holder is a bad leaver (the person who voluntary resigns from their position or whose employment/service is terminated for a cause (e.g., because of a breach of agreement) and the supervisory board does not determine otherwise) – the option holder loses all rights in connection with the options.

If the option holder leaves but is not a bad leaver, i.e., is a good leaver, the options vested until the option holder had become the good leaver can be exercised during the exercise period.

Join our international team and get back what you put in

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