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Marketing Director (B2B)

Tallinn, Harjumaa, EstoniaMarketing

Job description

Job description

We are seeking a results-driven and visionary Marketing Director to lead our dynamic marketing department at TextMagic Group. As the Marketing Director, you will play a pivotal role in driving the success of our diverse range of B2B software products in the US, Canadian, Australian, and UK markets. Collaborating closely with cross-functional teams, including marketing, product, and management, you will craft and implement innovative marketing strategies that align with our business goals and objectives.

Our B2B software products:

  • TextMagic is a messaging platform that allows businesses to send and receive SMS and text messages with customers and employees worldwide.

  • Touchpoint is a customer service software that provides a ticketing system and support tools for businesses to better manage their customer interactions and inquiries.

  • Voog is a website builder and content management system that allows individuals and businesses to create and manage their websites with ease, without requiring extensive technical knowledge.

Job requirements

Key Responsibilities:

  • Oversee the day-to-day operations of the marketing department.

  • Manage the formulation and execution of strategic plans aimed at accomplishing the marketing goals and objectives.

  • Being proactive in communication between different parties.

  • Define marketing needs into projects with clear and measurable deliverables.

  • Lead the development and implementation of marketing campaigns for our products across a variety of channels, including social media, email, SEO, and paid advertising.

  • Conduct general market research to keep abreast of trends and competitor’s marketing movements

  • Responsible for ensuring that marketing operations are efficient and effective.

  • Supervise the marketing department and provide guidance and feedback to the team.

  • Monitor and analyze key performance metrics to identify areas for improvement and implement corrective action as needed.

  • Build and maintain strong relationships with key stakeholders, including business unit leaders, vendors, and partners.

  • Prepare regular reports and presentations for management to update on marketing performance and initiatives.


  • Proven experience as Marketing Director.

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

  • Expertise in Online / B2B / SaaS product marketing.

  • Strong business acumen, with the ability to develop and execute effective marketing strategies.

  • Excellent leadership and management skills, with the ability to motivate and develop high-performing teams.

  • Exceptional analytical and problem-solving skills, with a data-driven approach to decision-making.

  • Ability to oversee and manage all aspects of the marketing activities/sub-teams: Design, Content, Video materials, SEO, Online ads.

  • Project management skills with a track record of leading, growing, and motivating teams towards achieving deliverables.

  • Experience managing budgets and financial performance.

  • Fluency in English, Estonian and/or Russian would be an advantage.

  • Ability to thrive in a fast-paced, dynamic environment.

What we offer:

  • Competitive salary (7,000€ gross) + TextMagic AS stock options (10,000 shares worth ~70,000€).

  • A well-functioning marketing team of 10+ specialists with diverse digital marketing skill sets (SEO, content marketing, copywriting, video editing, design etc.)

  • Any necessary equipment for productive work.

  • Participation in an interesting and ambitious project with great potential.

  • Opportunity for career growth, development, and implementation of your ideas.

  • Opportunity to bring your vision to the project.

  • Cozy office in Tallinn (Mõisa 4, 15th floor, sea-view)

  • Work in an international enterprise.

If you meet the above qualifications and are interested in joining our team, please submit your resume and a cover letter outlining your qualifications and experience. We look forward to hearing from you.